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Catriona Bryce
Catriona Bryce
 

Trove and social media today: does a click through mean what we think it means?

VALA2016 CONCURRENT SESSION 6: Counting IT
Tuesday 9 February 2016, 14:45 - 15:15
Persistent URL: http://www.vala.org.au/vala2016-proceedings/vala2016-session-6-bryce

Catriona Bryce

National Library of Australia, ACT

Please tag your comments, tweets, and blog posts about this session: #vala16 #s14

Read the paper, view the video of the presentation on the VALA2016 GigTV channel and view the presentation slides here:

Abstract

Using social media is now business as usual for the National Library of Australia and Trove. The Trove team believes that it is engaging people in these spaces, people who know and love Trove and those who have never heard of it. The team believes it is promoting the use of Trove. But is this true? Do people really click through to those links? Do people find Trove and keep coming back? Understanding what the team at Trove wants to achieve in social media is crucial to assessing its value. Is impact in the numbers, the individual stories of lives changed, or is it an interweaving of both?

 

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