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Courtney Ruge
Courtney Ruge

Digital image collections and social media sharing: goals, strategies, and challenges for Australian cultural institutions

VALA2016 CONCURRENT SESSION 5: Warding the Past
Tuesday 9 February 2016, 14:45 - 15:15
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Courtney Ruge and Tom Denison

Monash University, Vic

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Read the paper, view the video of the presentation on the VALA2016 GigTV channel and view the presentation slides here:


This paper reports on the use of social media in conjunction with digital image collections by Australian cultural institutions. The research draws upon an adaptation of the theory of affordances in examining the goals, implementation, and outcomes of a sample of cultural institutions in using digital image collections in various combinations with social media platforms. The implications and challenges associated with establishing and maintaining a strong presence within the spaces of image-sharing and information-sharing via social media and digital image collections are explored, including examples from the current practices of Australian cultural institutions obtained through a website survey and interviews with industry professionals.


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This work is licensed under a Creative Commons Attribution-NonCommercial License.


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