Digital image collections and social media sharing: goals, strategies, and challenges for Australian cultural institutions
VALA2016 CONCURRENT SESSION 5: Warding the Past
Tuesday 9 February 2016, 14:45 - 15:15
Persistent URL: http://www.vala.org.au/vala2016-proceedings/vala2016-session-5-ruge
Courtney Ruge and Tom Denison
Monash University, Vic
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This paper reports on the use of social media in conjunction with digital image collections by Australian cultural institutions. The research draws upon an adaptation of the theory of affordances in examining the goals, implementation, and outcomes of a sample of cultural institutions in using digital image collections in various combinations with social media platforms. The implications and challenges associated with establishing and maintaining a strong presence within the spaces of image-sharing and information-sharing via social media and digital image collections are explored, including examples from the current practices of Australian cultural institutions obtained through a website survey and interviews with industry professionals.
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