VALA2016 Conference logo
vala keynote speaker logo
Nancy Proctor
Nancy Proctor

The Museum as Start-up

Thursday 11 February 2016, 9:00 - 10:15
Persistent URL:

Nancy Proctor

Baltimore Museum of Art

Please tag your comments, tweets, and blog posts about this session: #vala16 #p5

View the video of the presentation on the VALA2016 GigTV channel and presentation slides here:


The museum business model is broken: overly dependent on the largess of a dying breed of philanthropists and unable to demonstrate impact and social value to younger, civic-minded audiences, museums risk sinking into irrelevance as well as bankruptcy. With unique constraints that would daunt the most bullish of investors, museums cannot be run like typical consumer-serving businesses. But in this discussion of the future and sustainability of the museum model, Nancy Proctor will ask how museums might reboot in the “era of the citizen” as “lean start-ups”: agile, iterative, and entrepreneurial in nature.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial License.



Contact Us

PO Box 443,
Warrandyte Victoria 3113

icon Contact VALA via . 

icon +61 3 9844 2933


Go to top